Specialty Coffee: Determining the “Value” of Specialty Coffee
Determining the “Value” of Specialty Coffee: In 2021, the SCA published an improved definition for specialty coffee. It is rewritten as follows: “ Specialty coffee is a type of coffee or coffee experience that is recognized for its special attributes and, by virtue of these attributes, it has a significant added value in the market.” The definition places special emphasis on the idea of properties and the additional value they create . Then the question arose: how does the attribute-value relationship work in the real world? What …