Shaping Competition In Coffee Roasting Industry: Suggestions For Manufacturers
In coffee roasting: The current dynamics of the coffee value chain typically result in coffee growers primarily earning income from the sale of green beans. However, the majority of value is added in consuming countries, where coffee is roasted, packaged, and sold.
Consequently, only a small percentage, usually between 5-10%, of the profits generated make their way back to the producers. This has led to a growing interest among coffee growers in roasting at the source. However, this endeavor requires substantial …