Tag: Direct trade vs Flair trade

Direct trade vs Flair trade. What is the definition of fair trade? What is the purpose of direct trade? What effect does it have on the cup of coffee I have every day? The coffee supply chain from farmers, traders, roasters, and baristas. Coffee’s traditional supply chain Direct trade vs Fair trade: Let’s look at the typical coffee supply chain before going into Fair Trade and Direct Trade in the coffee industry. A standard coffee supply chain with several intermediaries is depicted above. …