Cup of Excellence (COE)

Vietnamese Coffee Exporter
Cup of Excellence (COE)

 The Cup of Excellence (COE) is where coffee growers have their beans rated and ranked based on their quality. Through Internet auctions, high-ranking shipments are then auctioned off to the highest bidder from around the world.

Cup of Excellence (COE)

George Howell, an American specialty coffee pioneer, and Susie Spindler co-created this immensely significant show. The show does a great job of emphasizing the exceptional quality that the coffee-growing process produces. It also allows producers to reach out to overseas customers willing to pay a premium for high-quality goods.

Cup of Excellence (COE)

COE initiatives, which focus attention on the quality of coffee a country can produce, have radically changed the landscape of the coffee business in countries like Rwanda, Colombia, Costa Rica, and others. However, all coffee-producing countries do not hold the Cup of Excellence, and alternate auction methods, such as Best of Panama, have evolved.

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