Cup of Excellence (COE)

Vietnamese Coffee Exporter
cup-of-excellence-2

 The Cup of Excellence (COE) is where coffee growers have their beans rated and ranked based on their quality. Through Internet auctions, high-ranking shipments are then auctioned off to the highest bidder from around the world.

Cup of Excellence (COE)

cup-of-excellence-2

George Howell, an American specialty coffee pioneer, and Susie Spindler co-created this immensely significant show. The show does a great job of emphasizing the exceptional quality that the coffee-growing process produces. It also allows producers to reach out to overseas customers willing to pay a premium for high-quality goods.

COE initiatives, which focus attention on the quality of coffee a country can produce, have radically changed the landscape of the coffee business in countries like Rwanda, Colombia, Costa Rica, and others. However, all coffee-producing countries do not hold the Cup of Excellence, and alternate auction methods, such as Best of Panama, have evolved.

Leave a comment

Your email address will not be published. Required fields are marked *