Green Coffee Beans Brokers: Many of us know about well-known occupations such as stockbrokers and real estate brokers, but have you ever heard of a Green (Unroasted) coffee beans broker?
Numerous individuals or businesses around us work as coffee brokers, yet we occasionally confuse them with coffee dealers. I had no idea what this occupation was until someone requested me to explore and write about it.
What is Green (Unroasted) Coffee Bean Brokers?
What are Brokers? (tea)
According to the Investopedia website’s definition, Brokers are middlemen between buyers and sellers, who the seller or buyer entrusts to sell or purchase goods or services. Brokers perform that service and are paid in various ways, including commissions or fees paid by the seller and buyer.
What are Coffee Brokers?
From the general definition above, we may deduce that green coffee brokers are individuals or companies who maintain their own database of clients who consume coffee. However, they do not create their own coffee brand but instead, choose to partner with one or more existing green coffee bean production and trading brands.
Put simply; they will serve as a link between coffee brands and customers. Their income is derived from commissions based on the number of unroasted coffee beans products purchased.
The role of Green Coffee Beans Brokers in the coffee industry
After knowing about coffee brokers, you can see why they are such an essential component for both buyers and sellers. A professional green coffee beans broker will ensure sustainability and development for producers and consumers by signing multi-year coffee purchase contracts.
On the buyer’s side, they offer a steady and quality coffee supplier to restaurants, cafes, processing firms, or just individuals who trust them and enjoy coffee drinks.
On the seller’s side, they help advertise products, increase income, and ensure output so that brands can expand production and company.
Opportunity and Challenge
Coffee is becoming one of the most popular beverages in the world. Some of the noteworthy statistics I’ve listed below will give you an overview of how big this market is:
- World consumption is estimated at 94.5 million bags of green coffee (about 5.6 million tons).
- According to the data from PR Newswire, this industry is worth over $156.9 billion. The same coffee shop statistics also point out that the coffee shop market will grow at a CAGR of 3.6% between 2020 and 2027.
- In the US, the annual coffee consumption per capita is 4.2 kg; Americans drink 146 billion cups of coffee every year.
Coffee Statistics for 2021 – The Latest Data.
The figures above show the number of potential clients in the coffee market. Furthermore, approximately 75 countries in the world grow and produce coffee, with Brazil and Vietnam accounting for more than 50% of the global coffee production.
There are hundreds and thousands of green coffee bean brands in each of these countries for coffee brokers to consider when selecting quality supplies for their clients.
Besides that, in the century of integration and technological advancement; searching, communicating, and linking are easier than ever. Each individual and business can broaden their consumer base by using the internet in general and social networking platforms. Then, use the integration to source quality supplies for their customers.
Challenge (mountain top coffee)
Most things have both good and bad sides. A large market and high industry entry rate also mean fierce competition. It takes a passion for and expertise in coffee and the ability to establish accents, convince, and entice clients.
An abundance of supply causes you to become lost in a sea of thousands of different providers, wondering which brand to select to ensure the best products are supplied to consumers.
So, where should you begin if you want to be a coffee broker?
How to become a Green (Unroasted) Coffee Beans Brokers
Obviously, the more you know about a product, the more likely it is to succeed in business. To become a coffee broker, one thing is sure you must have expertise and comprehension of coffee. When you have a thorough grasp of coffee, you will be able to select a brand with high-quality products and more easily advise and meet clients’ needs.
If you are interested in learning about coffee to become a broker or learn more about your favorite beverage, update us with more information and knowledge about coffee every day on our news page.
Secondly, to be a great coffee broker, you must master communication and bargaining skills. The brokerage sector requires you to be able to negotiate prices with sellers as well as advise purchasers.
With the advancement of technology, you may acquire and practice skills independently. Alternatively, if possible, attempt to learn and seek classes to improve your skills.
Finally, it takes a long time to create and assert your brand as a great coffee broker. Therefore you must choose your love and persistence with this business. What do you think?
If you are interested in being a business broker, please contact us to learn more about the policies and benefits of becoming a coffee broker for HELENACOFFEE.
We are always committed to providing high-quality coffee goods at competitive costs. We hope you will join us on our journey to introduce Vietnamese coffee to the rest of the globe. Together, we can make a better world! (HELENA COFFEE)